Off-Page SEO Audit Service

They come from spam or a poor or unrelated website. These links are also bad for your search engine status as the search engines are being told that your site may be associated with suspicious or low quality SEO. As such, backlink toxicity is a crucial parameter that must be identified and eradicated to prevent search engines such as Google from blacklisting the website.

There are several strategies that one has to embark on in order to achieve the best results in the backlinks;

• Earn high-quality backlinks: The best kind of linking should be focused on getting links from those relevant sites in your special niche.
• Guest posting: Publish articles or blog posts on other related sites that will link back to your site.
• Convert unlinked brand mentions: Locate where you find a link to your brand without a hyperlink and then visit the owner, asking him to link back to your site.
• Give up toxic backlinks: It is advocated that periodically to ensure that there is a right backlink profile, any unbeneficial backlinks should be revisited and then neglected.

There are three main types of links:

• Do-follow Links: These are normal HTML links which the search engines use to crawl and index a particular site. They transfer link power from one site to another to benefit in increasing the search engine ranking positions.
• No-follow Links: The following links inform the search engines not to pass any link juice to the linked site. They do not affect the searched ranks; however, they can affect the traffic levels dependently. Again it is important to note that majority of links originating from social media sites are no-follow links.
• Sponsored Links: They are paid links whereby they should be marked as advertisements to fulfill the search engine necessities. Link equity, which is a way for a website to pass its Juice to another website, is not passed by them.

Although do-follow links are great for SEO, no-follow link can still bring traffic which is considered to be referral.

Yes, off-page SEO is still very effective. It includes activities like building links from other websites, social media engagement, and getting your brand mentioned on different platforms. These actions help improve your site’s reputation and visibility, which are key factors that search engines consider when ranking your site.

We recommend doing an off-page SEO audit at least once every three or six months. This helps you keep track of how your site is performing in terms of external links and social media presence. If you’re actively trying to improve your SEO or notice major changes in your rankings, you might want to do these audits more frequently, like every three months.

Various tools are used during the off-page SEO audit as they include:

• Ahrefs: Provides information about link back report, competitors’ analysis, and link building.
• SEMrush: Helps in back link research, competitor analysis and monitoring of mentions of brand and shares on social media platforms.
• Moz: Combined with other analysis tools, it can be used for monitoring of the links and for the possible backlinks visualization.

These tools are helpful in obtaining Info and Information that are important in the improvement of your off-page SEO plan.