Get More Flooring Jobs with Proven Industry-Focused SEO
Partner with an SEO team that understands your industry. We specialize in helping flooring contractors get found online, attract more leads, and dominate local search results.
What is Flooring SEO?
Flooring SEO is the long-term strategy of optimizing your website and online presence so that your flooring company shows up at the top of search results when people in your service area search for terms like “hardwood floor installers near me” or “best flooring company in [your city]”.
It includes optimizing your Google Business Profile, creating city-specific landing pages, earning backlinks from relevant websites, and targeting keywords that local homeowners actually search before hiring a flooring expert.
5 Reasons Why Flooring Companies Need SEO
Most people searching for flooring services type things like “flooring installation near me” into Google. If you’re not visible there, you’re invisible to your best potential clients.
SEO helps your flooring business show up ahead of competitors in Google search and Maps, getting you more calls and estimate requests.
Unlike paid ads that stop when you stop paying, SEO builds steady traffic and leads over time with no additional ad spend.
By optimizing your Google Business Profile and building citations, you can rank higher in the 3-pack map listings—where most local clicks happen.
Strong SEO includes reviews, content, and trust signals that make your brand look like the go-to flooring expert in your area.
Because we don’t just “do SEO.” We live and breathe ranking service businesses like yours — and we’ve done it for years. At Seotwix, we’ve worked with dozens of flooring companies across the U.S., helping them go from invisible on Google to booked out for weeks. We know exactly what keywords your clients are searching, and we know how to get you in front of them. No fluff. No vanity metrics. Just leads that turn into real jobs.
GBP Optimization for Flooring Companies
When homeowners in your area search “flooring near me” — what do they see?
If your Google Business Profile isn’t fully optimized, you’re probably missing out on jobs.
Our team makes sure your flooring business shows up when it matters.
That means:
Consistent NAP info (Name, Address, Phone)
High-quality photos of your past flooring projects
Real reviews from happy clients
Proper categories and keywords
Weekly post updates that keep your profile fresh
The goal?
To get you in the Google Local Pack — those top 3 map listings that bring in the most calls and leads.
Want us to take care of this for you?
We offer full GBP optimization as part of our Flooring SEO service. No guesswork. Just more visibility — and more jobs.
Local SEO for Flooring Contractors
If you want homeowners to find your flooring business online you need to know what they’re searching for.
That’s where local keyword research comes in.
We find real search terms like:
“hardwood floor refinishing [city]”
“flooring contractor near me”
“luxury vinyl plank installation [state]”
“best epoxy floor installers [area]”
Then we build your SEO strategy around those keywords — so your business shows up exactly when someone nearby is looking to hire a flooring pro.
Industry-Focused Link Building
If you’re running a flooring business, getting visibility in your city isn’t just about having a website — it’s about building authority in your local market.
That’s where local link building and directory listings come in.
We help you get listed on trusted platforms like Google Business Profile, Yelp, Angi, Apple Maps, Bing Places, and industry-specific directories. Why? Because Google uses those listings to verify your business and understand where you’re located and what services you offer.
And here’s the kicker — when your business shows up consistently across these platforms (with the same name, address, phone), Google sees you as more reliable. That translates into higher rankings on local searches like “hardwood floor refinishing near me” or “flooring contractor in [your city].”
We also build strategic local backlinks — getting your site mentioned on community blogs, industry associations, or even regional news sources. These links tell Google, “This flooring company is legit, trusted, and active in their local space.”
The result? More organic traffic. More map views. More customers calling you instead of the guy down the street.
You lay the floors. We lay the groundwork to help people find you.
One of the most powerful ways to generate leads for your flooring company is by showing up in the Google Map Pack — those top 3 listings that appear above regular search results when someone searches for services like yours.
Getting into that Map Pack isn’t luck — it’s strategy.
We help optimize your Google Business Profile by ensuring it’s 100% complete, packed with relevant keywords, and constantly active with posts, reviews, and updates. Then we support it with consistent citations and backlinks, which tell Google you’re a trusted local business.
But the real boost comes from local SEO signals — like having flooring-related service pages with optimized metadata, location-specific keywords, and embedded maps.
That combo helps you rank not just in Google search but directly in Maps, where intent is highest and leads convert faster.
Because when people are looking for floors, they’re looking locally. We’ll make sure they find you first.
Book a consultation
- 15-min SEO strategy call
- Deep SEO audit
- Competition research
Simple onboarding process
Schedule a free strategy call with our team. We'll review your market, website, and goals to see if you're a good fit.
We create a custom local SEO plan for your flooring business — including target keywords, link strategy, and local map pack approach.
You stay focused on your business. We handle everything from content and citations to link building and reporting.
Watch rankings grow and calls come in. Our clients often start seeing results within the first 30-90 days.
Mentioned by:
We’re Part of Flooring Marketer — The #1 SEO Brand for Flooring Companies
This page is brought to you by Flooring Marketer, a performance-based SEO agency that works exclusively with businesses in the flooring industry.
We don’t just “do SEO” — we build lead generation systems tailored specifically for flooring contractors, installers, and refinishing pros. Everything we offer is based on what already works in this niche.
From keyword targeting to local map rankings, from content strategies that educate and convert, to link building campaigns that push you to the top — we’ve already tested and proven our methods across dozens of markets.
Why does this matter?
Because Google doesn’t reward “generalist” agencies anymore. You need a partner who understands your audience, your services, and how people actually search for them.
Client Testimonials
Read our posts about Flooring SEO Marketing
