You couldn’t have missed ChatGPT. This natural language processing model, developed by OpenAI, had already reached over a million users five days after its release. We acknowledge the ingenuity of this tool that is infiltrating daily practice in numerous fields, but we keep in mind that it will never replace a good writer or an SEO expert.
A few days ago, the world saw a new generation of ChatGPT – Chat GPT-4. The new features that could potentially be added to GPT-4 in the future are endless. With advancements in technology and machine learning, it’s possible that the chatbot could become even more intuitive and capable of understanding human language more naturally.
How does ChatGPT-4 work?
ChatGPT, also known as GPT chatbot, is an artificial intelligence-based system developed by OpenAI. It uses a natural language processing model to generate clear responses on a given subject. The code name is GPT (Generative Pre-trained Transformer).
Capable of understanding the context of a conversation and generating natural responses, it represents a revolution in content creation. It is also a significant time saver in many tasks such as content generation, translation, text comprehension, and much more. Impressive but a bit scary.
A few days ago OpenAI has already opened a waiting list for access to the GPT-4 API. Premium users of the ChatGPT Plus chatbot will also be able to test the model, but with a limited number of requests.
Let’s take a look at what’s new and how it impacts SEO.
The new ChatGPT-4 is:
- faster;
- larger: the word limit is 25 000 words of text which is 8 times more than in GPT-3,5);
- able to work with images: if the chatbot is given a picture from a site mockup, it will be able to generate working HTML that will repeat the mockup;
- better content retention.
The significance of GPT-4 chat on SEO and digital marketing is immense. With GPT-4 chat, businesses can automate customer service and support which gives more free time to focus on other tasks. GPT-4 chat can be used by SEO to help optimize content for search engine algorithms.
ChatGPT-4: what are its uses for professionals?
With ChatGPT-4, the possibilities are quite extensive – some smart people have already figured out how to use it to their advantage. For companies, this new tool represents an asset for some operations related to natural language processing. Here are some common examples of use:
Generating Content
Companies can use the chatbot to automatically generate text on:
- blog articles;
- video scripts;
- advertising brochures.
This helps them produce more in less time, while also reducing costs, but also ensuring proofreading and spelling correction of content. Now it has become more advanced.
Translating Text
The GPT-4 chatbot also allows for the automation of document translation, websites, and other forms of content. Ideal for reaching a broader audience without using human translators.
Answering Questions
The integration of ChatGPT-4 mechanically responds to questions asked by customers via messaging applications or automated call centers. This is becoming a common practice. Its use thus frees up human resources for more important tasks.
Analyzing Data
Companies can use GPT-4 to analyze data such as customer feedback or satisfaction surveys to understand hidden sentiments and trends.
Using ChatGPT-4 for SEO
SEO is a constantly evolving profession and ChatGPT-4 is only an automated content generation tool based on knowledge at a given moment. The advantage of ChatGPT-4 is that it uses updated information and data, rather than being based on an existing database like its previous versions. Despite this, take the time to verify and validate the results obtained by the latter before applying them.
More than a replacement for Content Marketing jobs, ChatGPT-4 should be considered a high-quality assistant to your natural referencing strategy.
By exploiting it strategically within the framework of an SEO approach, you can improve the relevance of your content and attract targeted traffic to your website.
But be careful: while GPT-4 can facilitate certain steps related to content production and analysis, it will not replace an in-depth understanding of search algorithms and user needs for effective SEO.
Using ChatGPT-4 for your SEO audit
ChatGPT-4, when used wisely, can be a great assistant for conducting your SEO audits.
Auditing Title and Meta Description Tags
GPT-4 helps verify your website’s SEO tags using language models to identify common errors and optimizations to be made.
To do this, it uses pre-trained phrases to identify errors in title tags, meta descriptions, ALT tags for images, etc.
Auditing URLs
GPT-4 flags non-optimized URLs for search engines and suggests modifications to make them clearer and more descriptive.
Auditing competitors
Using language models, GPT-4 analyzes the content of your competitors’ websites to highlight the keywords and topics they are targeting. It also identifies the content strategies and SEO tactics used by these competitors: an inspiration that can support the development of an effective SEO strategy.
Auditing content
GPT-4 will help you identify pages that are not optimized for search engines and suggest modifications to make them more relevant.
Using ChatGPT-4 for SEO content creation
ChatGPT-4 can generate content optimized for search engines. Although the fourth generation of ChatGPT provides us with a more refined text, this should not replace manual writing. It’s up to you to check:
- that its suggestions are relevant and useful for users;
- that the content proposed complies with the rules for search engine optimization.
Avoid asking for long and complete content, and prefer to use it for getting ideas!
Finding topic ideas
OpenAI’s chatbot can offer a wide range of topics tailored to the keywords you submit to it. It thus makes it possible to identify ideas for articles and other content that are consistent with your keywords, particularly based on current trends in your topic.
For example, you can use it to select interesting questions to include in your FAQ.
Finding keyword ideas
You can also use GPT-4 to find keyword ideas. The tool can understand the context and generate keywords that will help you in promoting your website.
The chatbot is not a tool for searching for specific keywords. It will not replace professional keyword research tools – like Semrush, to name just one.
Finding title ideas
If you’re not feeling inspired, ChatGPT-4 can list titles based on the keywords you give it.
It is also helpful in designing article/page outlines, especially for creating pillar pages – an SEO fundamental.
ChatGPT-4 & SEO: limitations
Although we got a more advanced version of ChatGPT, we still can’t rely on it completely. ChatGPT-4 should only be used as an assistant: all information provided should be verified by a human expert. Yes, while it can be useful for saving time, OpenAI’s chatbot has some limitations that you should know and consider for better use.
Repetitive and impersonal content
The content generated automatically by ChatGPT-4 is still repetitive and basic. The responses provided are often identical, which is counterproductive in writing specific and SEO-oriented content, without keyword stuffing.
Google stated that the use of artificial intelligence or automation does not contradict its principles and can even be used to create useful content in new ways. The main requirement for content is still that it should be human-centered, informative, and unique.
Risk of duplicate content
ChatGPT-4 can still provide answers that are chosen by more and more professionals.
Duplicate content is a practice punished by Google. You must be careful about what you publish, as it affects the proper indexing of your site and the user experience of your readers – unique in an SXO approach.
ChatGPT-4 + SEO consultant: the winning combination
There’s little doubt that ChatGPT-4 can be used to improve a website’s search engine optimization (SEO) performance by creating quality content and optimizing title and meta description tags. However, while the chatbot algorithm is primarily designed to generate content, it doesn’t have the SEO-related features that are constantly evolving.
Generating quality content alone is not enough to improve a website’s SEO. It’s necessary to follow search engine best practices and maximize other technical aspects of a website.
By using GPT-4 as an assistant, an SEO consultant can:
- accelerate research and analysis tasks
- improve the quality of the content they provide
- help identify optimization opportunities that they may have missed
ChatGPT should be seen as an additional tool for the SEO professional, requiring verification of the information provided.
To ensure its positive impact on SEO, you can test article optimization assisted by ChatGPT-4 and compare KPIs before and after to measure the impact.
Conclusion
ChatGPT-4 is a good assistant for SEO. It allows for time-saving on certain tasks, enabling a focus on more complex ones, or helping a writer who may be struggling with structure or inspiration.
However, its current limitations prevent it from replacing the rigorous work of a real human in this field in the short and medium-term. The best solution for creating attractive and high-performing content is still to turn to an SEO agency!
