Customized SEO puts your flooring business in front of homeowners actively searching for your services. Instead of paying for ads, you get free organic traffic that turns into real jobs.
This guide breaks down exactly how to rank your flooring business and start getting more calls.
Why SEO Matters for Hardwood Floor Installers
- Most homeowners search online before hiring a flooring contractor.
- Ranking in the top 3 increases leads without spending on ads.
- SEO works long-term, bringing steady traffic and customers.
Step 1: Find the Right Keywords
The first step is finding what customers are searching for. These keywords help you rank for searches that bring leads.
Main Keywords
- hardwood floor installation near me
- hardwood floor refinishing near me
- best hardwood flooring installers [city]
- flooring contractors near me
Supporting Keywords
- how much does hardwood flooring cost
- best hardwood floor types for homes
- hardwood vs laminate flooring pros and cons
Step 2: Optimize Your Google Business Profile
Google Business Profile is the biggest factor in local rankings. It helps customers find your business in Google Maps and local searches.
How to Optimize Your Profile
- Use your main keyword naturally in your business name.
- List all your services, including installation, refinishing, and repairs.
- Upload at least 20 high-quality photos of your work.
- Get at least 20 five-star reviews.
- Post updates weekly about projects or promotions.
Step 3: Optimize Your Website
Your website needs to be structured in a way that helps it rank and converts visitors into leads.
Key Website Optimizations
- Use “hardwood floor installers in [city]” in your title tag and meta description.
- Create separate service pages for installation, refinishing, and sanding.
- Build location-specific pages for every city you serve.
- Add a FAQ section to answer common customer questions.
- Ensure fast loading speed and mobile-friendly design.
Step 4: Build High-Quality Backlinks
Backlinks (links from other websites to yours) tell Google that your business is trustworthy. More high-quality backlinks for flooring websites mean higher rankings.
| Strategy | Action |
|---|---|
| Business Directories | List your business on Angi, Houzz, Yelp, and HomeAdvisor. |
| Local Blog Features | Get featured in home improvement blogs and local news sites. |
| Partnerships | Get backlinks from real estate agents, home builders, and interior designers. |
| Guest Posting | Write flooring tips for home improvement websites. |
Step 5: Get More Five-Star Reviews
Google ranks businesses with high ratings and fresh reviews higher in search results. More reviews = more leads.
How to Get More Reviews
- Ask customers for a review immediately after a job.
- Send a follow-up text with a direct Google review link.
- Use a QR code on invoices linking to your review page.
- Offer a discount on future services in exchange for a review.
Step 6: Track and Improve Your SEO
SEO is an ongoing process. Track rankings, traffic, and leads to make adjustments.
| Tool | Purpose |
|---|---|
| Google Analytics | Tracks website visitors and conversions. |
| Google Search Console | Monitors keyword rankings and search performance. |
| BrightLocal | Tracks local rankings and manages reviews. |
Final Thoughts – Start Ranking, Start Getting More Calls
SEO for hardwood floor installers is about getting real leads from homeowners ready to book services. If you optimize your Google Business Profile, use the right keywords, build backlinks, and get more reviews, you’ll rank higher and generate more business.
Want a Done-for-You SEO Strategy?
SEO takes time, but you don’t have to do it yourself.
Flooring Marketer specializes in SEO for flooring businesses. We help hardwood floor installers rank higher, get more leads, and grow their business without wasting money on paid ads.
