All those who own a website have a common goal: increase website traffic in order to get more conversions. Bringing internet users to your site requires time and investment in an SEO strategy.
Also, to achieve the top search results, you will inevitably, at some point, have to overtake your competitors. To do this, it is crucial to have information about their SEO techniques.
Analyzing the keywords used by your competitors will allow you to develop your own strategy and identify the resources you will need to surpass them.
But first let’s find out the definition of keyword competition analysis.
Let’s see what it looks like in more detail. To conduct competitor keyword analysis, you’ll need a good SEO tool that has a broad keyword base and regularly crawl Google rankings to show you relevant data.
E.g. this is how it looks to analyze competitor keywords for plumbing niche in NYC by using Semrush:
As you can see there are many columns you might not understand, but let us to chew through everything in detail for you.
Want to find out more about keyword metrics? Check our post.
It goes without saying, there’s no point in embarking on a competitive analysis if you don’t know your competitors. So if you own an e-commerce site, you should consider major brands like Amazon as your competitors.
Large companies often dominate the top of the rankings, both in organic results and in paid results. Also, if your domain name doesn’t yet have much authority, it might be more reasonable to target weaker competitors.
Semrush can also be utilized to recognize your competitors.
To do this, simply enter your URL and scroll down to the “Main Organic Competitors” section. By clicking on “View details” you’ll have access to the entire list of your competitors. You can notably view the level of competition and the traffic on their websites.
#1 — Semrush
Semrush has a fabulous organic keyword research tool that can display ranking terms for any domain.
To find a site’s keywords, simply enter your competitor’s website and look at the list that Semrush provides.
But in addition to that, Semrush’s tracker also provides the URL that ranks for each term, allowing you to understand which elements of their content marketing are working particularly well for your competitors.
#2 — SE Ranking
SE Ranking is an effective tool for competitor keyword analysis. It offers many features such as detailed keyword research, competitor ranking insights, and comprehensive website audits, making it valuable for understanding and improving your SEO strategies.
#3 — Ahrefs
Ahrefs is another excellent tool for competitor keyword analysis, renowned for its extensive database and powerful SEO features. It provides deep insights into competitor keywords, backlink analysis, and content performance, making it a favorite among SEO professionals for strategic planning and optimization.
#4 — Serpstat
Serpstat is a great affordable option that provides keyword difficulty scores and competitor keyword data, along with search volume and visibility metrics, making it useful for gauging competition levels.
#5 — Ubersuggest
Neil Patel’s tool offers keyword suggestions, competition level, SEO difficulty, and paid difficulty metrics, along with seasonal trends.
Final thoughts
Analyzing your competitors’ keywords allows you to know what is genuinely relevant to your target audience. Instead of guessing their queries, you know the searches they are likely to conduct.
Once you have deciphered their way of referencing and the strengths and weaknesses of their SEO, you will be able to make the right decisions to become number 1 on the Internet. Remember that this keyword analysis strategy should be accompanied by an analysis of the marketing strategies deployed by your competitors.
Being well-positioned in Google’s results is crucial for a business. Therefore, before carrying out any SEO strategy, take the time to use the various tools we have presented and, if necessary, order a SEO competitor analysis service.
