How to Use Google Trends for Effective Keyword Research and SEO Boosting


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To take leading positions in Google search, you must make your website attractive and competitive. This is achieved by adopting good SEO practices and publishing quality content.

The implementation of these techniques undoubtedly revolves around keywords, which play a crucial role in the proper referencing and optimization of your site.

Still, to make it easier for you to obtain effective keywords, Google has set up a superb tool called Google Trends.

In this article, I will show you seven effective ways to search for keywords with Google Trends. But before we get there, I will briefly explain what Google Trends is and why you should use it.


What is Google Trends?

Google Trends shows you the search trends for a keyword specific to a region or language. It plays a sort of role as a frequency calculator for searches.

Google Trends offers four keyword search filters for better optimization, namely:

Google Trends offers four keyword search filters for better optimization, namely:

  1. Geographic searches: Google Trends offers you the possibility to focus your searches on a given region or country. Comparison is even possible, all you have to do is enter the region you’re targeting as well as the keyword.
  2. Period searches: Yes, you can search for a keyword by a period on Google Trends. To do this, choose the desired period and you’re off. Of course, a comparison is possible between the two periods.
  3. Category searches: Google Trends offers 25 different categories of trend searches on various areas and topics related to the searched keyword. You just have to choose the category you’re targeting and start the search.
  4. Types of Google searches: You can search in the various sections usually offered by Google. Whether it’s Images, Videos, News, and more.

Why use Google Trends for keyword research?

There are many reasons to use Google Trends. Here, I will outline the most important ones.

Google Trends facilitates the evaluation of keyword popularity

Firstly, Google Trends allows you to evaluate the popularity of keywords based on their evolution over time. It gives you the search trends of these keywords and allows you to know which keywords to prefer to give your site success and visibility.

popularity of keywords

You will thus know which keywords are more likely to give better visibility to your site. Google Trends also suggests keywords associated with the keyword you are searching for.

Google Trends also suggests keywords associated with the keyword you are searching for.

Google Trends allows the targeting of a category of internet users

Using Google Trends for keyword research allows you to focus on the category of Internet users. 

Google Trends allows the targeting of a category of internet users

Indeed, thanks to the ability to search by keywords by language and region, you can identify the mass of Internet users who focus their search on a certain keyword. This will allow you to offer relevant content to this category of Internet users.

Possibility to find season keywords with Google Trends

The third reason is that by using Google Trends for keyword research, you can find specific keywords for seasons and to define the seasonality of certain keyword queries.

This allows you to predict seasonal content to offer at the right time and thus boost the ranking of your website.

With Google Trends, the possibility to perform effective comparisons

Finally, Google Trends allows you to evaluate the popularity of keywords and compare them using the “Compare” function.

With Google Trends, the possibility to perform effective comparisons

In addition to avoiding keywords that are no longer popular, Google Trend suggests new trending keywords through associated queries.

Google Trends seems very useful, doesn’t it?Now let’s talk about how to use it to search for keywords.


5 Basic Ways to Find Keywords with Google Trends

1. Identifying Seasonal Trends and Targets for Timely Content Creation

1) Seasonal Trends

You may have noticed that search frequencies for certain types of keywords decrease and increase according to certain seasons, indicating that these keywords are related to various types of seasons.

As an example, during winter, searches for keywords like “fur coats,” “hats,” and “warm clothing” reach their peak in Canada and other countries. These keywords reach their peak during the November-December period every year. This is an opportunity to offer timely content, promote products or services related to this field, and increase your popularity.

And since this season is predictable, you can prepare in advance by advertising and promoting your products. You will only benefit from this and increase your popularity.

If there are no seasonal content opportunities, you can focus on non-seasonal content. And if you have less work during this period, you can prepare content in advance for other seasons.

This will allow you to better prepare and offer quality content at the right time

2) Identifying Targets for Seasonal Content

It is very important to define the goals of the seasonal content, because it does not make sense to offer people what they do not need. When you learn about seasonal trends, you will find people who match those trends.

You cannot offer winter clothes to residents of hot countries because this season does not exist for them. In this case, you will need to look for cold areas with the lowest temperatures.

Do the same for your different terms to “tailor” your content to the right audience.

2. Checking for Popular Peaks That Distort the Data

Be very careful with the results provided when searching for keywords with keyword research tools. That doesn’t mean they’re wrong, but they can be misinterpreted.

A keyword may have been popular at a certain time and may no longer have any popularity when you decide to use it to produce content. Your content will therefore not have the desired effect and this would be a useless effort.

If the keyword request frequency has declined significantly, there is no point in creating content on it since your goal is not only to produce content but to produce useful content.

Therefore, it is important to check the popularity of keywords using Google Trends.

3. Searching for Relevant and Current Topics

If you are searching for keywords, they must be current so that the content you have to offer can interest internet users.

You can do your searches among the Google Trends search trends. Indeed, in the Google Trends menu, you have the “Trending searches” section which will show you the top most frequent searches of the moment.

You can perform searches by category and by country. All this contributes to optimizing your results.To find out if a keyword or term has peaked, you must first find out if the term is recurring.

Then make comparisons between the search frequencies of two or three successive periods. The period at which the frequency will be higher will then represent the peak of searches for this keyword. These analyses will allow you to know if the subject or keyword that interests you will still be trending over a long period.

4. Using related queries in searching for new keywords

You can see through Google Trends the different queries made by internet users when searching for terms similar to your keyword.

Associated topics are the queries made by internet users in their current state. Focusing your searches in this direction allows you to expand the scope of your content, products, and services. It will help you reach a large number of internet users, but most importantly, it will enable you to obtain the best keywords.

5. Targeting regions that need your products or services

One of the features of Google Trends is the ability to search by city and region. You can see where keyword searches are most popular and even where they are less so. Google Trends is a crucial tool that allows you to target areas where your products or services are most in demand.

The best way to use this data is to make ads in cities and regions where your customers reside. It’s pointless to want to cover a larger region or an entire state if your products are not of interest.



We cannot deny the evidence, Google Trends is a very effective tool for keyword research. It is well-equipped and has a wide range of skills.

If well mastered, it represents a significant asset for detecting the most relevant and effective keywords as well as for producing quality content.

You now have everything you need to make your business successful with Google Trends. However, mastering this tool and integrating its insights effectively into your overall SEO strategy can be complex and time-consuming. This is where our SEO experts come in. With extensive experience and specialized knowledge, our team can help you leverage Google Trends to its fullest potential, ensuring that you not only find the right keywords but also create a comprehensive strategy that boosts your online visibility and drives traffic to your site. Let us help you transform your keyword research into actionable insights and tangible results.

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