If your website isn’t showing up when someone searches for “accounting services near me”, you’re leaving money on the table. SEO for Accountants helps you stand out, get more clients, and establish your firm as a go-to expert.
This guide breaks down 21 powerful SEO strategies to get your accounting firm ranking higher on Google, attracting new leads, and growing your business sustainably.
1. What is SEO for Accountants & Why Does It Matter?
SEO (Search Engine Optimization) is how you improve your website so it appears higher in Google search results. SEO for Accountants is about optimizing your online presence so that when potential clients search for accounting services, they find you instead of your competitors.
For example, if a small business owner types “best accountant for startups” into Google, wouldn’t you want your firm to be the first thing they see? That’s the power of SEO.
2. Start with Keyword Research
Before you can optimize your site, you need to know what people are searching for. accountants SEO is all about using the right keywords in the right places.
How to find great keywords:
✅ Use Google Keyword Planner or Ubersuggest to discover popular search terms.
✅ Think like a client: Would they search for “CPA services” or “how to file taxes for an LLC”?
✅ Check your competitors—what terms are they ranking for?
Once you have a list, naturally incorporate these keywords into your website content.
3. Optimize Your Website for SEO
Your website is your digital storefront. If it’s slow, confusing, or outdated, visitors will leave—and Google won’t rank it well.
Quick fixes for better accountant SEO:
✅ Use clear, descriptive page titles: Instead of “Services,” write “Small Business Accounting & Tax Planning”
✅ Improve site speed: Compress images, remove unnecessary plugins, and use a fast web host
✅ Mobile-friendliness is key: Over 60% of searches happen on mobile
A well-optimized site means better rankings and more leads for your accounting firm.
4. Local SEO for accountants: The Key to Getting Clients Near You
If you want local clients, Google My Business (GMB) is non-negotiable.
How to dominate
Local SEO for accountants:
✅ Claim & optimize your Google My Business profile (Add photos, services, and business hours)
✅ Use location-based keywords: “Best Tax Accountant in [City]”
✅ Get client reviews: Google favors businesses with positive reviews
When someone searches for an accountant in your area, a well-optimized GMB profile makes sure they find YOU.
5. Blogging: Your Secret SEO Weapon
Blogging isn’t just for influencers—it’s a powerful SEO tool for accountants. Google loves fresh content, and clients love free advice.
✍️ What to blog about?
✅ Answer common questions: “Should I form an LLC or S-Corp?”
✅ Offer industry insights: “Upcoming Tax Changes for 2025”
✅ Break down complex topics: “What Is a 1031 Exchange?”
A helpful blog builds trust, positions you as an expert, and boosts your rankings.
6. Backlinks: Get Other Sites to Link to You
Backlinks (other websites linking to yours) are like votes of confidence in Google’s eyes.
How to get high-quality backlinks:
✅ Write guest posts for finance websites
✅ Get featured in accounting directories
✅ Partner with local businesses for cross-promotion
The more trusted websites that link to you, the higher you’ll rank.
7. Fix Technical SEO Issues
Even if your content is great, technical SEO issues can hold your site back.
Common issues accountants overlook:
✅ Broken links (404 errors make Google unhappy)
✅ Slow loading speeds (compress images, enable caching)
✅ No HTTPS (Google prioritizes secure websites)
Fix these, and your SEO for Accountants rankings will climb fast.
8. Schema Markup: Helping Google Understand Your Site
Schema markup is a hidden SEO trick that helps Google understand your website better.
What it does:
- Adds extra details to your search results (like ratings, FAQs, and contact info)
- Increases click-through rates (because your listing stands out more)
- Helps local SEO for accountants (by showing your location & business hours)
Adding schema markup makes your listing more eye-catching and trustworthy.
9. Optimize for Voice Search
People are using Siri, Alexa, and Google Assistant to search for accountants. YourSEO for Accountants strategy should include voice-friendly phrases.
How to optimize for voice search:
✅ Write in a conversational tone (how people naturally speak)
✅ Focus on question-based keywords (“Who is the best accountant for freelancers?”)
✅ Make answers short and to the point
With more people using voice search, this small tweak can give you a huge advantage.
10. Use Internal Linking to Strengthen SEO
Think of internal linking as building a roadmap within your website. Google follows links to understand the structure of your content, and the more connected your pages are, the better your rankings.
How to use internal linking effectively:
✅ Link to related blog posts (e.g., your “Small Business Tax Tips” blog should link to “How to Reduce Tax Liability”)
✅ Ensure every service page links to another relevant page (ex: “Bookkeeping Services” links to “Payroll Services”)
✅ Avoid dead-end pages (Every page should lead to another useful page on your site)
Pro Tip: Your most important pages (like your homepage, contact page, and main services page) should have the most internal links pointing to them.
11. Get Listed in Business & Accounting Directories
Google trusts websites more when they’re listed in authoritative directories. Accounting firms that appear in multiple directories get more exposure and rank better.
Must-have directories for accountants:
✅ Google My Business (Essential for local SEO!)
✅ Yelp & Better Business Bureau (Boosts credibility)
✅ NATP, AICPA, or CPA Academy (Shows authority in the industry)
Important: Make sure your Name, Address, and Phone Number (NAP) are consistent across all listings! Even small differences (like “Street” vs. “St.”) can confuse Google and hurt rankings.
12. Refresh Old Content to Maintain Rankings
SEO for Accountants isn’t just about new content—updating old blog posts can boost rankings faster than writing new ones.
Here’s why:
✅ Google favors fresh content (Updated pages get re-crawled faster)
✅ Keeps information accurate (Outdated tax advice can hurt credibility)
✅ Can improve click-through rates (Updating headlines & meta descriptions attracts more clicks)
How to refresh old content:
- Update statistics (Make sure your tax rates and laws are current)
- Expand thin content (Add more depth, examples, or FAQs)
- Add internal links to newer articles
Even updating 5-10 blog posts can result in a major SEO boost.
13. Create a FAQ Page to Target “People Also Ask” Searches
When you Google something, you’ve probably seen the “People Also Ask” section—it’s where Google suggests related questions people are searching for.
How to rank in “People Also Ask” results:
✅ Create a dedicated FAQ page on your website
✅ Use natural-sounding questions like:
- “What deductions can small businesses claim?”
- “Do I need an accountant or a bookkeeper?”
✅ Write short, direct answers (Google prefers concise responses!)
FAQ pages help your website appear in featured snippets, driving more organic traffic without paying for ads.
14. Optimize for “Near Me” Searches
More and more people search for accountants using location-based queries, like:
“Best tax accountant near me”
“Affordable CPA in [City]”
How to rank for “Near Me” searches:
✅ Add your city & neighborhood in your website content (Example: “We provide tax planning services for businesses in Denver, CO.”)
✅ Get more Google reviews (Businesses with high ratings rank better)
✅ Use location-based service pages (Example: “Tax Preparation Services in Miami”)
When someone nearby searches for an accountant, your firm should be the first result they see.
15. Create Video Content for More Visibility
Did you know that YouTube is the second-largest search engine after Google? And video content ranks on Google’s first page—often above regular websites.
SEO-friendly video ideas for accountants:
✅ “5 Common Tax Mistakes That Cost Business Owners Thousands”
✅ “S-Corp vs. LLC: Which One Saves You More in Taxes?”
✅ “How to Read a Profit & Loss Statement” (for beginners)
Bonus Tip: Transcribe your videos and post the text as a blog post—it’s an easy way to double your content output.
16. Use Client Testimonials to Boost Trust & Conversions
SEO isn’t just about rankings—it’s about turning visitors into paying clients. Nothing builds trust faster than real testimonials.
⭐ How to use testimonials effectively:
✅ Feature them on your homepage (Near your contact form!)
✅ Create a dedicated “Client Success Stories” page
✅ Ask clients to leave Google reviews (The more, the better)
Pro Tip: Google loves reviews with keywords like “tax planning” or “best accountant for small businesses”—so encourage clients to mention specifics!
17. Engage on LinkedIn to Attract B2B Clients
If your accounting firm serves business owners, LinkedIn is a goldmine.
How to leverage LinkedIn for SEO for Accountants:
✅ Share your blog posts to increase website traffic
✅ Engage in accounting discussions (Commenting on posts boosts visibility)
✅ Write short tax tips posts (E.g., “3 ways to reduce taxable income before year-end”)
LinkedIn doesn’t just help with branding—it drives traffic to your site, which signals Google that your content is valuable.
18. Track Your SEO Performance & Adjust Strategy
You can’t improve what you don’t measure. Tracking SEO progress is essential.
Best free tools for SEO tracking:
✅ Google Analytics (Shows traffic sources & behavior)
✅ Google Search Console (Tracks keyword rankings)
✅ Ubersuggest (Keyword research & SEO audits)
If certain pages aren’t ranking well, you’ll know where to adjust your SEO for Accountants strategy.
19. Avoid Duplicate Content at All Costs
Google penalizes sites with duplicate content. If your website has copy-pasted text from other pages, it could be hurting your rankings.
Common duplicate content issues accountants face:
❌ Reusing service descriptions across multiple locations
❌ Copying industry news without rewriting it
❌ Having the same “About Us” section on every page
✅ Fix it: Always rewrite content in a unique way to avoid penalties.
20. Ensure Your Name, Address, & Phone Number (NAP) is Consistent
Google uses NAP consistency to verify businesses in search results. If your contact details don’t match across different directories, it hurts your local rankings.
Where to check your NAP info:
✅ Google My Business
✅ Yelp, BBB, Chamber of Commerce
✅ Social media profiles
Even small variations (like “123 Main Street” vs. “123 Main St.”) can create ranking issues.
21. Stay Consistent – SEO Takes Time!
The biggest mistake accountants SEO make? Giving up too soon.
SEO isn’t instant—it’s a long-term investment that pays off over months (and even years).
What to expect:
✅ First 3 months – Optimizing site structure, fixing errors
✅ 3-6 months – Content starts ranking, organic traffic increases
✅ 6-12 months – SEO momentum builds, rankings stabilize
The firms that stick with SEO consistently see the biggest wins.
Final Thoughts: Take Action & Watch Your Rankings Grow
SEO for Accountants isn’t just about getting traffic—it’s about getting clients. If you apply these 21 strategies, your website will become a powerful lead-generating machine.
Start with 3-5 strategies today, and as you see progress, expand your SEO efforts.
Want help with your accounting SEO? Let’s connect!
