17 Biggest Benefits of Email Marketing For Small Businesses (Every Business Owner Should Know)

Are you a business owner? And looking out for Cost-effective marketing solution and expecting to get results in less time with high ROI.

Also wanted to build a relationship and engage with your existing clients

Email Marketing is the best marketing strategy for your business.

Continue the reading to find out more benefits your business can get by running an email campaign.

In this blog, I’m going to explain 17 biggest benefits of email marketing for small business

1. Reach the Exact Targeted Person

Email Marketing allows businesses to reach precisely targeted professionals like CEO, Sales, Marketing etc.

You can't do this in any other marketing activity, that is the greatness of email marketing.

2. Branding

Branding is one of the most important for every business, if your business has good branding, people can easily remember your business when they need your services.

Ex: if someone wants to order food online, swiggy and zomato will get there in minds, because those two brands are already recognized as brands in online food delivery industry

Email marketing can help all the businesses to increase branding directly from inboxes.

Communicate with your email subscribers frequently, so that your subscribers can think of your services that frequently.

3. Increase Credibility

People always hate spam emails but love to receive emails from trusted persons or companies that add value.

Email marketing allows you to increase your credibility by sending helpful content that adds value to the subscribers.

Write a helpful blog and share it with your subscribers as soon as you hit the publish button and send at least one blog per week. 

Also, share a monthly newsletter to your subscribers.

4. Increase in Sales

When you are frequently sharing the helpful content to your subscribers regarding services or products you offer.

they learn more about how your products or services help them to do more in their business. So they will purchase from you.

5. Build Relationships

Along with the credibility, email marketing also helps businesses to build a relationship with subscribers.

Sharing useful content that adds value to the subscribers frequently. And educating subscribers with content that is vital to them will make you the leader in the industry.

You will always be in their mind and recognize you well.

6. Low Cost

Unlike other digital marketing activities, email marketing is a cost-effective marketing strategy.

To start email marketing It only needs a few dollars of investment, all the email marketing services providers offer a free trial for 14 days or 30 days.

Some companies will also offer a forever free plan with limited contacts and sending limits.

7. Drive Traffic To Your Website 

Email marketing is one of the best ways to drive traffic to your website/blog.

Include links to the blog when you are sending newsletters or blog updates to the subscribers with the right call to action that encourages them to click on the link.

You should provide some value to the subscribers so that they will click on the link and visit your website or blog.

8. Automated Emails.

Most of the email marketing tools have a facility to send automated emails.

With this automated facility, you can send automated follow ups, no manual action is required, it saves a lot of time to the companies, and brings revenue at no additional cost.

9. Tracking

Once you hit the email send button, I’m sure you don’t know what happened to the email.

But email marketing tools can provide you with all the tracking details that happened after you hit the send button.

How many people opened your email, 

How many emails are not opened yet, 

How many people are replied, 

How many people click on the link, etc.

10. People Love to Read Emails

As said earlier, people hate spam emails, but love to read the emails that add value to them, so as long as you send the quality information that people love, your subscribers will continue to read your emails.

They may also wait eagerly to read your emails if you are sharing high-quality and helpful content regularly.

11. Reach Clients on Any Device

These days most of the emails are opening on mobile devices, According to the litmus, mobile opens accounted for 46% of all email opens.

According to the campaignmonitor, 52.7% surveyed people in the U.S love to receive emails from the brands, and they open their personal emails 10 times a day.

This means you can quickly communicate with your potential customers with a single click on the send button, no matter what device they are using.

12. Immediate Results

Same as paid advertisements, email marketing will also provide immediate results.

You will start receiving replies directly on email, or form fillings from the landing page.

13. No Characters limit

Unlike Google Ads, Email marketing allows you to describe your products in unlimited characters.

So you can describe product information in detail that your customers can easily understand.

14. Lead Generation

Email marketing helps you to generate 100s of leads every month.

send helpful content to the subscribers and new users frequently you will see the number of good quality and quantity leads.

15. Work less and Get More Business

Email marketing does not take hours of time to run campaigns, it only takes minutes of time, But brings you great results.

16. Saves Lot of time 

In email marketing, you will see more results only when you are continuously sending follow-ups. 

If you send these follow-ups manually, it requires a lot of time and also creates confusion.

Using an email marketing auto-followup facility will save you dozens of hours in a month. 

17. High ROI

According to the Campaign Monitor Annual report 2016: email marketing is the king of the marketing kingdom with a 4400% ROI and $44 for every $1 spent.

Email marketing is the best method to get high ROI, stick with email marketing so that you can see high ROI.

Conclusion

Email marketing is the best strategy to generate high ROI, it does not require thousands of dollars, but do it without spamming.

 Reach us, if you need email marketing services.

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