Are you a business owner? And looking out for Cost-effective marketing solution and expecting to get results in less time with high ROI.
Also wanted to build a relationship and engage with your existing clients
Email Marketing is the best marketing strategy for your business.
Continue the reading to find out more benefits your business can get by running an email campaign.
In this blog, I’m going to explain 17 biggest benefits of email marketing for small business.
Key elements of email marketing include:
- Subscriber Lists: A database of individuals who have chosen to receive emails from your business. These lists are compiled through user sign-ups and are fundamental to your marketing efforts.
- Email Campaigns: A series of coordinated emails with specific objectives, such as announcing promotions, sending newsletters, or providing company updates.
- Email Automation: Automated email sequences that are triggered by specific actions or set schedules, like sending welcome emails to new subscribers or follow-up messages for abandoned shopping carts.
- Analytics: Tools that track and measure the success of your email campaigns. Key metrics include open rates, click-through rates, and conversion rates, which provide insights into campaign effectiveness and areas for improvement.
1. Reach the Exact Targeted Person
Email Marketing allows businesses to reach precisely targeted professionals like CEO, Sales, Marketing etc.
You can’t do this in any other marketing activity, that is the greatness of email marketing.
2. Branding
Branding is one of the most important for every business, if your business has good branding, people can easily remember your business when they need your services.
Ex: if someone wants to order food online, swiggy and zomato will get there in minds, because those two brands are already recognized as brands in online food delivery industry
Email marketing can help all the businesses to increase branding directly from inboxes.
Communicate with your email subscribers frequently, so that your subscribers can think of your services that frequently.
3. Increase Credibility
People always hate spam emails but love to receive emails from trusted persons or companies that add value.
Email marketing allows you to increase your credibility by sending helpful content that adds value to the subscribers.
Write a helpful blog and share it with your subscribers as soon as you hit the publish button and send at least one blog per week.
Also, share a monthly newsletter to your subscribers.
4. Increase in Sales
When you are frequently sharing the helpful content to your subscribers regarding services or products you offer.
they learn more about how your products or services help them to do more in their business. So they will purchase from you.
5. Build Relationships
Along with the credibility, email marketing also helps businesses to build a relationship with subscribers.
Sharing useful content that adds value to the subscribers frequently. And educating subscribers with content that is vital to them will make you the leader in the industry.
You will always be in their mind and recognize you well.
6. Low Cost
Unlike other digital marketing activities, email marketing is a cost-effective marketing strategy.
To start email marketing It only needs a few dollars of investment, all the email marketing services providers offer a free trial for 14 days or 30 days.
Some companies will also offer a forever free plan with limited contacts and sending limits.
7. Drive Traffic To Your Website
Email marketing is one of the best ways to drive traffic to your website/blog.
Include links to the blog when you are sending newsletters or blog updates to the subscribers with the right call to action that encourages them to click on the link.
You should provide some value to the subscribers so that they will click on the link and visit your website or blog.
8. Automated Emails.
Most of the email marketing tools have a facility to send automated emails.
With this automated facility, you can send automated follow ups, no manual action is required, it saves a lot of time to the companies, and brings revenue at no additional cost.
9. Tracking
Once you hit the email send button, I’m sure you don’t know what happened to the email.
But email marketing tools can provide you with all the tracking details that happened after you hit the send button.
- How many people opened your email,
- How many emails are not opened yet,
- How many people are replied,
- How many people click on the link, etc.
10. People Love to Read Emails
As said earlier, people hate spam emails, but love to read the emails that add value to them, so as long as you send the quality information that people love, your subscribers will continue to read your emails.
They may also wait eagerly to read your emails if you are sharing high-quality and helpful content regularly.
11. Reach Clients on Any Device
These days most of the emails are opening on mobile devices, According to the litmus, mobile opens accounted for 46% of all email opens.
According to the campaign monitor, 52.7% surveyed people in the U.S love to receive emails from the brands, and they open their personal emails 10 times a day.
This means you can quickly communicate with your potential customers with a single click on the send button, no matter what device they are using.
12. Immediate Results
Same as paid advertisements, email marketing will also provide immediate results.
You will start receiving replies directly on email, or form fillings from the landing page.
13. No Characters limit
Unlike Google Ads, Email marketing allows you to describe your products in unlimited characters.
So you can describe product information in detail that your customers can easily understand.
14. Lead Generation
Email marketing helps you to generate 100s of leads every month.
send helpful content to the subscribers and new users frequently you will see the number of good quality and quantity leads.
15. Work less and Get More Business
Email marketing does not take hours of time to run campaigns, it only takes minutes of time, But brings you great results.
16. Saves Lot of time
In email marketing, you will see more results only when you are continuously sending follow-ups.
If you send these follow-ups manually, it requires a lot of time and also creates confusion.
Using an email marketing auto-followup facility will save you dozens of hours in a month.
17. High ROI
According to the Campaign Monitor Annual report 2016: email marketing is the king of the marketing kingdom with a 4400% ROI and $44 for every $1 spent.
Email marketing is the best method to get high ROI, stick with email marketing so that you can see high ROI.
- Develop a High-Quality Email List: Focus on attracting and maintaining a list of engaged subscribers who are genuinely interested in your offerings. Avoid purchasing email lists, as they often lead to lower engagement and potential spam complaints.
- Craft Engaging Subject Lines: Since the subject line is the first thing recipients see, it should be compelling and relevant to encourage them to open the email. Steer clear of misleading clickbait and ensure that the subject line reflects the email’s content.
- Personalize Your Messages: Use available data to tailor your emails, such as addressing recipients by their names or suggesting products based on their previous interactions with your brand. Personalization increases engagement and improves conversion rates.
- Optimize for Mobile Devices: Given that many emails are read on smartphones and tablets, make sure your emails are designed to be mobile-responsive. Test your emails on various devices to ensure they display correctly and provide a smooth user experience.
- Include Clear Calls-to-Action (CTAs): Each email should feature a clear and actionable CTA that guides recipients on what to do next, whether it’s making a purchase, registering for an event, or visiting your website.
- Experiment and Improve: Regularly test different aspects of your email campaigns, such as subject lines, content formats, and sending times. Use A/B testing to identify what resonates best with your audience and continuously refine your approach based on the results.
- Track Performance Metrics: Utilize the analytics tools provided by your email marketing platform to monitor the effectiveness of your campaigns.
- Adhere to Regulations: Ensure your email marketing practices comply with regulations such as the CAN-SPAM Act and GDPR. Provide an easy option for recipients to unsubscribe and respect their preferences to build trust and avoid legal issues.
By adopting these practices and harnessing the benefits of email marketing, small businesses can effectively engage with their audience, foster stronger customer relationships, and drive business growth.
Email marketing is the best strategy to generate high ROI, it does not require thousands of dollars, but do it without spamming.
